PACKAGING FEATURES
Makeup BLENDERS
Maintained current SKU footprint, vendor assembly time + cost
Updated structure to an edgier, more modern look
Adhered to restrictions of heat-sealing manufacturing process
Added eco-claim value with biodegradable paper + FSC certification
SINGLE BRUSHES
Maintained current SKU footprint
Lowered total cost of goods by updating to a lower paper weight
Engineered paper blister & pillow pack structure in collaboration with product suppliers to help maintain vendor assembly time + cost
Developed first to market seeded sticker with water-soluble glue
BRUSH KITS
Maintained current SKU footprint, vendor assembly time + cost of goods
Added value + reduced plastic by transitioning to reusable storage tin with lid
Engineered paper blister to swap out plastic blister
Eliminated any use of plastic glue dots or A-Dots
